Monthly Archives: August 2019

Restaurant Online Ordering Revolution

Online Ordering Revolution - Massive Growth Potential

Online ordering makes frequenting your restaurant easy.

How many times a day do you actually use your mobile phone to make a call? Now, balance that with how many times a day you use your phone to do an Internet search?

If you’re like most people, you spend more time on your mobile device looking for information than using it as a telephone.

According to several studies, restaurants are the most-searched-for category on mobile phones today. This has helped spearhead the online ordering revolution.

Many restaurants worldwide have jumped on the bandwagon of online ordering. In this article, we look at the online ordering revolution and its massive growth potential.

Let’s take a look at the benefits of providing online ordering for your restaurant.

Increase Ticket Order Size

Mobile ordering allows you the flexibility of interactive menu design. Your online, digital menu can suggest add-ons such as salad, appetizer or dessert. You can prompt users to order a larger meal size for “leftovers tomorrow.”

Online ordering can result in as much as a 20% increase in the average ticket price for most restaurants. (tweet this)

By offering online ordering you recognize the need your customers have to take a long hard look at your menu without feeling the pressure to order quickly.

You let them order in the comfort of their own homes, and they’ll be more likely to order more because they have time to peruse your menu.

Here are a few ways you can encourage the up-sell when it comes to online ordering:

  • You can reward your big spenders. For example, you can encourage customers to buy a little bit more because you offer a discount or free delivery at certain price levels. Let’s say you offer free delivery at $50. This helps entice customers sitting in the $40 range to order more for the sake of convenience.
  • Online ordering allows you to offer suggestions to your customers as they build their order. You can suggest appetizers, drinks, desserts, specialty bread and more.
  • Suggesting add-ons is another bonus to online ordering. You can gently encourage a higher order total by highlighting inexpensive add-ons. For example, you serve Indian food. Add-ons could be naan bread and chutney. A few extra dollars spent by each customer adds up in the long run.
  • Online ordering lets you cater to groups. You can provide special offers and complete menus for these groups with appetizer and dessert add-ons as well as party platters. Offer special perks such as free drinks to encourage the larger order.

Restaurant Online Ordering Reduce Overhead

Another huge avenue for growth potential with online ordering is your ability to reduce staffing costs.

Phone orders in your restaurant take time. This means additional staff members available to answer the phones. In addition to phone orders eating up staff time, you’ll often find order taking errors.

What’s more, your staff members are likely to forget or be uncomfortable offering additional items, so you lose your shot at the up-sell.

Increase your daily revenue without having to change your dining room by adding additional seating. You don’t have to hire extra staff. You avoid ordering errors.

End up with happy customers who aren’t frustrated waiting for a staff member to answer the phone. Customers are also happier because they didn’t have to deal with a grumpy, time-crunched waitress picking up the call in-between tables.

Overall, online ordering reduces your overhead and leads to more content customers. (tweet this)

online restaurant ordering storepoint

Diners can order and eat at their convenience using online ordering.

Restaurant Online Ordering Give Your Customers Freedom

Millennials want to be free to do what they want when they want it. They are highly protective of their time and don’t want to waste it waiting for food.

It’s all about instant gratification, and your online ordering options provide that for Millennials.

This group of the population wants everything quickly. They don’t want to come into your restaurant, order and wait to take it home.

They relish the idea of online ordering and then dropping by when it’s convenient for them to quickly pick it up.

And, it’s not just Millennials who appreciate this kind of service. Young and old, millions of people feel the same way. Blame it on the digital age, but today’s diners want the convenience of online ordering and fast pick-up or delivery.

Leverage Email Marketing

Using email marketing in tandem with online ordering provides you with massive growth potential.

Before online ordering, you might send an email with or without a coupon and then wait for the customer to show up at your door.

Once you implement online ordering, you can send an email to your customers and include an order now call to action to encourage your customers to order from your restaurant.

Online ordering enables more people to enjoy your restaurant on their own time. And, it allows you the ability to leverage email marketing to reach your customers on their phones or computers where they are immediately able to order a meal.

Build Customer Loyalty

You’ll increase customer loyalty and trust through online ordering which in turn provides you with growth potential.

Giving your customers an easy to use online ordering service helps you meet their needs and keep them coming back more often.

Since your customers spend hours on their mobile phones, you can tap right into those customers through your website and online ordering system.

You build customer loyalty by allowing customers to order when they want and on whatever device they choose. This also helps keep your restaurant top of mind when the stomach begins to rumble.

Final Thoughts

Online ordering equals instant gratification.

Why? One study shows that more than two-thirds of customers order food online using their mobile device. It’s fast, it’s convenient, and it’s easy.

Many restaurants find that online ordering is becoming a big driver of revenue, and it’s responsible for an increase in sales.

This is because your customers will spend more and visit your restaurant more often when they can order your food online or on their mobile phones.

If you’d like to send your restaurant business into over-drive, add online ordering capabilities to your website today. Don’t forget to make a plan for how to handle the massive amounts of orders as they flow in.

You might find that a dedicated to-go door works well to move your traffic flow and provide an easy way for to-go customers to pick up their online orders while keeping your front doors free for dine-in guests.

Do you have a dynamic menu on your website that can handle online ordering? At Restaurant Engine, we build responsive, mobile-friendly restaurant websites that incorporate menus that intrigue and tantalize your online ordering customers.

Contact us today for your free website consultation. We’d are here to help you stand out in the crowd and stay ahead of your competition with your restaurant website.

Benefits of restaurant management software

Restaurant management styles vary depending on the type of establishment, but the one thing that restaurants have in common is that they exist to make a profit. Restaurant management software helps managers maximize profits, reduce costs, and provide an exceptional customer experience. Suitable restaurant management software provides the benefits of increased efficiencies and reduced mismanagement.

What is restaurant management software?

A successful restaurant depends on many processes that work in sync with each other. Restaurant management software is designed with features to help restaurateurs manage and operate different aspects of their restaurants more efficiently and more profitably.

The following are some restaurant software solutions that can be used to make your operations run smoother:

Front of house solutions enables the guest experience to be the best possible. These systems are seen by customers and include reservations and point of sale.

Back of house solutions are responsible for the retail and manufacturing aspects and provide information about your restaurant’s labour and raw materials. Examples of the back of house restaurant software include employee scheduling and inventory.

Loyalty program solutions provide customers with incentives to return to your restaurant or spend more per visit. Gift cards and guest programs are types of loyalty program solutions.

Corporate and payroll solutions provide financial records for your restaurant. Accounts payable are also part of this solution and maintain financial control, including how funds are allocated to different aspects of your restaurant. Taxes and credit card reconciliation are examples of this aspect of restaurant management.

Human resources solutions enable the restaurant to employ and retain the most qualified employees. Training and terminating employees are part of this solution.

Restaurant management software

Attempting to control the numerous processes required to manage a restaurant without adequate restaurant software results in wasted time, money, and could ultimately lead to the failure of your business.

Restaurant management software & benefits

Below are the most common types of restaurant management software with their associated benefits:

  • Restaurant reservation system
  • Restaurant employee scheduling software
  • Restaurant loyalty program software
  • Restaurant online ordering software
  • Restaurant inventory management software
  • Restaurant point of sale (POS) software

Restaurant reservation system

According to OpenTable, a provider of online reservations, 83% of customers would like to add their names to a waiting list before they arrive at the restaurant. Restaurant reservation systems enable customers to book tables online and via an app and provide the following benefits:

  • Efficient management – You’ll be in a position to establish how many employees are required for different shifts and also organize your kitchen workers based on the number of reservations you receive. Where customers use a restaurant reservation system to book a table, your hosts are able to provide better customer service instead of spending time taking reservations on the phone. You’ll also avoid the embarrassment and possible loss of business resulting from overbooking and double-booking when using a restaurant reservation system.
  • Improved customer experience – Customers in an interconnected world value convenience and having the ability to book a table at your restaurant using an app (or your website) is a way to provide this convenience. A suitable restaurant reservation system should be able to provide your customers with real-time information about table availability. This system should also be capable of saving your loyal customers’ details and special dates, such as birthdays, to make booking a table even simpler.

Restaurant employee scheduling software

The proficient management of your restaurant’s employees is a determining factor in the success of your business. Traditionally, employees were managed using manual processes or Excel spreadsheets. The effects of these methods were headaches from misplaced schedules, frustration when changes needed to be made and wasted management hours as a result of attempting to organize employee shifts.

StorePoint POS-restaurant

Appropriate restaurant employee scheduling software removes the uncertainty and stress that’s associated with manual scheduling and provides these benefits:

  • Greater savings – Labor costs need to be accurately managed to avoid spending unnecessary money. Your restaurant employee scheduling software should provide labour costing functionality. This will help you to schedule shifts with the knowledge of how much labour will cost your business and also compare your predicted costs against your actual costs. Want to find out how much money your organization could be saving with employee scheduling software?
  • Better communication – Given that 81% of employees would prefer to join a company that values open communication, it’s imperative for your restaurant to place a premium on engaging staff. Your restaurant employee scheduling software should include features that facilitate and encourage communication with your team. For example, StorePoint POS can send purchase orders to suppliers, send low stock alerts to management and make sure all members of management know what is happening in the business via reporting send via e-mail.
  • Employee satisfaction – Employees like to feel trusted, so an effective way to provide them with autonomy is to give them some control over managing their shifts. Your restaurant employee scheduling software should make it easy for your team to swap shifts with suitable colleagues. You can set the parameters to determine who’s able to swap shifts to ensure that you’re always fully staffed without exceeding your labour budget.

Set up a call with one of StorePoint’s amazing reps to find out firsthand how StorePoint POS can benefit your restaurant by efficiently scheduling your staff and integrating with the most popular restaurant management software.

Restaurant loyalty program software

According to research, a restaurant can increase profitability by 25% to 125% if it reduces customer churn by 5%. Developing relationships with customers for repeat business is a crucial aspect of operating a successful restaurant. You can use restaurant loyalty apps, like Spendgo, to realize the following benefits:

  • Cost savings – Forrester Research has found that it cost five times more to gain new customers than to keep existing customers. Restaurant loyalty program software provides the opportunity for you to grow your business by reducing the costs associated with acquiring new customers. Incentivizing your existing customers to continue to choose your restaurant makes good business sense.
Restaurant management software
  • Brand advocacy – If your restaurant’s loyalty program software is combined with a referral system, you will benefit from word of mouth marketing. Recommendations from friends continue to be the type of advertising that has the most credibility. As a result, your restaurant will gain new customers from current fans and save you money by reducing the reliance on traditional forms of advertising.
    Better customer relationships – Restaurant loyalty program software helps to cultivate a long-term and personalized relationship with your customers. Sending customized offers on your customer’s birthday and other significant dates helps them to feel valued due to the fact that they’re treated as an individual.

Restaurant online ordering software

Ordering food over the phone can lead to miscommunication especially if the employee who’s dealing with the phone order has to simultaneously attend to customers in your restaurant. Keeping proper phone etiquette isn’t easy when hosts are attempting to juggle other tasks. If customers perceive that they aren’t receiving your employee’s full attention on the phone, they’re likely to order less food from your restaurant. Restaurant online ordering software removes the pressure of ordering over the phone and can result in customers spending 23% more on orders. In addition to cost savings, below are further benefits of restaurant online ordering software:

  • Customer demand – Online orders are about to overtake phone orders so, in order to continue to be relevant to your customers, you should offer handy ways for them to order. Restaurant online ordering software ensures that you’re keeping up with emerging trends.
  • Fewer mistakes – It’s easy for mistakes to be made when telephone orders are taken in a bustling restaurant. Customers will be annoyed if they have to continuously repeat their orders. However, a worse situation is where the wrong order is delivered. Restaurant online ordering software removes the likelihood of errors on the part of your restaurant because the order is in writing and serves as proof of what the customer wants.
  • Customer insight – If you choose to use in-house online ordering software, like StorePoint, you can gain insight into what your customers want by recording and analyzing patterns for each transaction. This information helps you to understand who orders regularly and also allows you to identify your most popular menu items.

Restaurant inventory management software

An inability to efficiently manage inventory could result in your restaurant being overstocked or understocked for essential ingredients. The consequence of having too much (or not enough) stock is that your restaurant will lose money. Restaurant inventory management software prevents wastage, both in terms of food and money and helps to maximize your budget.

The following are also advantages of suitable restaurant management software:

  • Improved supply chain management – Ordering inventory is based on what is actually being used in your restaurant. This accuracy allows you to optimize and automate your supply chain because orders can be done with a click of a button.
  • Better budgeting – You will be in a position to create more accurate forecasts based on the inventory required for different seasons in your restaurant. The accurate projection of food costs reduces wastage and will have a direct and positive effect on your bottom line.
  • Saves time – Restaurant inventory management software frees up time that would be spent managing your inventory using Excel spreadsheets. This system also cuts down on the time spent taking a physical count of your inventory and ensures more accurate results.
  • Reduces theft – Using restaurant inventory management software will help you to identify unusual patterns of stock reduction that may be an indication of theft. This should lead to further investigation to determine the reasons for your missing stock.

Restaurant point of sale (POS) software

POS software provides multiple functions in a restaurant – for example, tracking sales and accepting different methods of payments. POS software is capable of customization to fit your restaurant’s needs and can normally be integrated with other restaurant software to form an end-to-end solution. POS software, like StorePoint, enables restaurants to process credit cards, manage inventory and collect customer data.

The benefits of POS software for restaurants include:

  • Error reduction – Writing down orders for kitchen staff results in mistakes being made because the handwriting may be illegible. With POS software, orders are shown on the screen, so there’s less chance that the person preparing the orders will make errors.
  • Business reporting – Some POS software have the functionality to generate important business reports such as credit card transactions and servers’ sales. Efficient business reporting is essential for making decisions relating to your restaurant’s growth.
  • Increased productivity – POS software manages time-intensive tasks, like table distribution and price lookups. This enables your employees to focus on other jobs that increase productivity and improve customer experience.

Invest in your restaurant

As seen above, restaurant management software and apps have a host of benefits, including saving costs and improving employee morale. The restaurant management software you choose should offer continuous improvements and upgrades to provide you with the best solution possible.

Try StorePoint to find out how our latest developments, like food online ordering, can help you run a more efficient and profitable restaurant.

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