Author Archives: Nadia1970


Kitchen Display System vs. Kitchen Printer?

Originally designed to handle QSR businesses, kitchen video display systems have become increasingly common fixtures in quick, casual and fine dining kitchens alike. Kitchen Display Systems eliminate steps, cut down on errors, improve productivity and speed of service, and drive increased guest satisfaction across all types and sizes of restaurants. Full-colour displays and multiple screen layouts make orders easy to read. The Bump Box is designed to make orders easy to control. And rich reporting keeps you on top of staff productivity at all times.

With a Kitchen Display System, service is faster and more accurate, reports more detailed and complete, and end-of-day closings simplified: all at a significantly lower cost than printer, paper and ink. The IT Perspective Installation and configuration is typically very simple as everything is preconfigured, no matter how many controllers you run. Every network address, device ID, the wireless connection—all the technical settings—are preset, or are configured automatically on initial startup: including integration with your POS system.

You can modify any or all of these settings—from changing the IP address of the network adapter to changing the color displayed for soft drinks—from the most familiar of interfaces. The Financial Perspective Kitchen Display Systems have a lower Total Cost of Ownership (TCO) than Kitchen Printers For example, StorePoint Restaurant POS, there are two cost elements: all one-time, fixed costs.

1. A perpetual license.

2. Flat screen monitor(s). With printers, there are three costs: two of them go on forever. 1. The cost of the printer. 2. The annual cost of paper: R 2000-00 3. Annual cost of ribbons: R 3000-00 After four years, the cost of printing can be more than triple the cost of a kitchen display system.

Kitchen_display_System

Operations’ Point of View

A busy kitchen can struggle to maintain control in an environment driven by slips of paper. With a kitchen display system, the operational inefficiencies of the “enter-print-post” method of placing orders, fighting for a spin of the order wheels, expediting, and quality control are eliminated. The endless stream of orders coming out of paper printers— and the problems of backlog when the paper runs out unnoticed—is ended. In its place: a simple, direct connection from the point of sale to the place of preparation. It makes the last steps easier and more correct, providing both chefs and expeditors with pictures of the complete meal for garnishing and presentation control.


Three Emerging Retail POS Technologies

Emerging technology trends and mobile devices are changing customer expectations. To remain competitive, small and midsize retail businesses (SMBs) need to adopt a point of sale (POS) tools that address these changing needs.

According to Gartner’s Market Guide for Digital-Business-Ready POS Applications for Tier 2 Midsize Multichannel Retailers, 2016 (content is available to Gartner clients), it’s also important to consider how digital business-ready POS technologies will affect customers’ lifestyles.

For example, customers will start seeing checkout lines as a waste of time when other stores allow employees to check them out from anywhere in the store.

This article will help SMBs understand key retail trends and explain how new POS technologies can help businesses embrace mobile devices, social media and the internet of things (IoT).

zipzap_card_processing
zipzap_card_processing

Technology #1: Mobile POS

Mobile POS systems integrate with common mobile devices like tablets and smartphones to scan products and process payments. According to Gartner’s Hype Cycle for Retail Technologies, 2016 (content is available to Gartner clients), these technologies will become mainstream in less than two years.

These systems can speed up the checkout process and help employees better interact with customers. They’re also useful for small retailers with limited floor space, as they reduce the need for a dedicated cash register.

Mobile POS systems are more suitable for low-margin items, such as groceries, than high-margin categories, such as apparel and electronic items. These products require proper bagging and de-tagging by store associates.

If a retailer has fixed checkout areas, they should make sure that the mobile POS system integrates with their main POS app.

Benefits of Mobile POS for Small Retailers

Mobile POS systems can help small businesses and retailers in a number of ways:

  • Manage multiple stores and engage with customers in a better way: Mobile POS lets retailers track their sales, profits and inventory levels at different store locations using a unified dashboard on their mobile device. Some options integrate with loyalty management programs so customers can access them from their mobile device.
  • Improved sales and data security: These systems allow sales associates to conduct transactions easily from any location inside the store, thus providing better customer service and making more sales. In addition, transactions carried out through a mobile POS are fully encrypted and do not store card data.

Is Mobile POS the Right Solution for You?

According to a recent survey by Boston Retail Partners, 84 percent of the surveyed retailers plan to deploy mobile POS solutions within the next three years.

Many SMB retailers who called Software Advice were also interested in buying a mobile POS in the near future. Here are some sample conversations:

  • A small retailer with a single-store operation wanted a POS system that could automate their sales and track inventory efficiently. They were also interested in a mobile POS option since they visit about 40 events and shows annually.
  • Another retailer with operations across four stores was unhappy with their existing POS system due to ongoing data loss. They also required better credit card processing and were interested in a mobile POS for sales during trade shows.

A mobile POS helped these retailers:

  • Make sales at various trade shows and events. Retailers can meet customers directly at trade shows and conduct sales on the spot. Also, they won’t need to convince customers to visit their stores at a later time, increasing the chance of a sale.
  • Check inventory levels. When a customer asks for a specific product, the associate can use their mobile device to check its availability. If it’s not in stock, they can even place an order for it.

To view the various options, check out our guide to mobile POS systems.

Technology #2: Loyalty Management Systems

These systems enable retailers to reward and interact with regular customers through a centralized system that tracks loyalty points, discounts and gift vouchers. According to Gartner’s Hype Cycle for Retail Technologies, 2016, loyalty management systems will become widespread within two to five years.

These systems can help small retailers encourage and reward customer loyalty. They can help businesses track customer interactions on social media and mobile, and provide appropriate rewards, such as cashback offers or special recognition.

Benefits of Loyalty Management Systems for Retailers

Loyalty management systems can benefit retailers in numerous ways. Here’s how:

  • Increase sales: Loyalty management system capabilities help you build and maintain ongoing relationships with your most loyal customers.
  • Simplify loyalty program adoption: These systems can enable customers to participate in loyalty programs using mobile devices, increasing their adoption.
  • Appeal to millennials: recent study found that millennials are twice as likely to pay a premium if they are earning loyalty rewards.
  • Understand customers’ buying patterns: Retailers can track and understand their customers’ buying patterns. They can offer personalized deals to customers based on their purchase histories and buying trends.

How are Loyalty Management Systems Useful to You?

Thousands of small and midsize retailers already use loyalty management systems or seek to deploy one. Based on a recent survey by Local Commerce Monitor, nearly 24 percent of the SMBs surveyed offer some kind of loyalty program. About one-third of the respondents plan to start offering a customer loyalty program in less than a year.

Chris Luo, VP of Marketing, FiveStars, a loyalty technology company, revealed to Forbes contributor Nicole Leinbach-Reyhle that he believes most retailers that retain customers through repeated sales have better chances to enhance their overall profitability.

Luo is also of the opinion that loyalty programs enhance the overall lifetime value of customers by nearly 30 percent through retention and increase in number of visits and spend.

Retailers can use loyalty management systems in numerous ways.

For example, an SMB crafts retailer in the US that deployed a customer loyalty program had nearly 20,000 customers sign up for the program. The retailer can now identify the most valuable buyers and reach out to them to promote sales events, trade shows and new merchandise.

Technology #3: Digital Wallets

A digital wallet solution securely stores a person’s credentials, such as bank account details, identification cards, loyalty programs and payment cards. Customers can use it in a retail store using their mobile devices.

According to Gartner’s Hype Cycle for Retail Technologies, 2016, digital wallets will see mainstream adoption in two to five years.

These wallets can also store multiple payment options, and customers can keep track of their loyalty program progress and benefits.

Apple Pay in action

Before making large technology investments, SMBs should determine whether there is customer demand. As the technology becomes more popular and SMBs adopt digital wallet technologies, they should explain the advantages of these systems to more reluctant users. Incentives should be considered in order to drive customer use.

The use of digital wallets can significantly increase sales for small retailers. Customers will appreciate the ease of transactions and the opportunity for customized offers.

Benefits of Digital Wallets for Retailers

Digital wallets can make the transaction process faster and more efficient. They also offer additional benefits:

  • Simplified buying process: Digital wallet technology can ease the shopping experience for customers by securely storing customer’s’ payment card information on the server.
  • Increased sales: Customers usually prefer a streamlined buying process and would return to a retailer if their overall transaction process is quick and easy. This gives opportunities to increase sales as existing customers would repeat their buying.

How are Digital Wallets Being Used?

An apparel retailer that operates in two stores contacted Software Advice regarding a retail system to automate their core checkout processes, manage inventory in the stores and track customers. They need the system to support payments made through Apple Wallet or Android Pay, as well as have e-commerce functionality and back office analytics.

Takeaways and Next Steps

These technologies are already in the wild, and customers will increasingly rely on their ease and convenience. To remain competitive, it’s essential for SMBs to be aware of these trends and develop a plan to adopt them within the next two to five years.

Have a look at our website to see what to keep in mind when it comes to technology for your business that best fits your company’s needs.


New Restaurant Trends 2019

Interior designer Haldane Martin designs bespoke furniture that enhances the restaurant experience and creates original spaces with bold identities. The creative genius chatted to us about 2019’s biggest restaurant design trends.

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Haldane Martin with Jessica Rushmere, owner of Swan Café. Photo by Micky Hoyle.

Q: What are the biggest restaurant trends at the moment?

A: Trends are tough to define. I’d encourage people to discount décor trends in favour of considering the global lifestyle consciousness trends. Right now the overarching trend is awareness. Looking at our impact on the earth. There’s also a meta-trend, not just décor, of subcultures based on the kind of food you eat. Vegans, vegetarians, conscious carnivores, banting, etc. One can either offer all options or build your brand around one food subculture. Each subculture has an ideology ripe for expressing. It’s interesting to explore these eating [and] lifestyle trends from an interior design perspective.

Q: Which colours are popular right now?

A: Part of the success of Swan Café is the bright, happy colors. (Cape Town is saturated with dark, woody, industrial spaces prominent five to 10 years ago when we did Truth Coffee). Bold colors are quite key, but with a sophisticated slant to them.

Q: What about lighting?

A: Lighting is crucial to creating a mood in any space. First and foremost, natural lighting is important in restaurants and cafés. There’s a definite lighting trend towards LED everything because they are energy-efficient and quality of light curve is pretty good. I always use warm lighting for restaurant spaces to make space feel cozy. It stimulates your appetite, whereas cold lighting doesn’t. It makes people linger longer.

Q: Is communal eating becoming more popular in South Africa?

A: Communal eating is an interesting trend on the increase. South Africans are quite open to the communal eating layout. It suits our social, hospitable local culture where people don’t mind sharing a table. I often use it in conjunction with other seating options like two-seater tables for couples and bar seating, like at Swan CaféKunjani Wines and Mad Giant Brewery. Restaurants need flexibility. I include multiple styles of seating and multiple levels of comfort.

restaurant_point-of-sale

The bar setting at Swan Café. Photo supplied.

Q: Which materials are dominating in restaurant interior design?

A: We’ve seen a lot of eateries covered in plants and a lot of rattan or cane furniture, which ties into the South American relaxed tropical trend. Both reflect the trend towards sustainability and awareness. In terms of materials, practicality and trends can never be divorced from one another. When cleverly used, basic building material like the humble brick can be a durable and stylistically strong material in an interesting pattern. Function, comfort, trends, and budget are interwoven. If I was creating a fine-dining space, I’d take contemporary art deco references; if it’s an ice-cream shop, I’d maybe pull from the Memphis trend; or, for example, for a bar I did in Botswana, I looked at South American modernism.


Benefits Of Implementing an ERP System

ERP_Software
HR ERP Solution, HR Solutions, HR Software, HRM Software, HRMS, HRIS

Every organization has its unique processes, services, and products which altogether make it different from others. Enterprise Resource Planning or ERP tool is not only essential for big companies, but it is also effective for small SMEs and startups. It is worth mentioning that ERP systems play a significant role when it comes to organize and process financial data. It also improves the overall business development activity in the long and short term. In addition to these advantages, by utilizing ERP Software for your organization, you can increase the efficiency of your processes, decrease costs, streamline processes and as well as improve productivity.

Let’s take a look at 6 common benefits of utilizing  ERP Software in an Organization.

 

1. Greater Efficiency

An ERP or Enterprise Resource Planning software greatly reduces the need to manually enter information and also eliminates several repetitive processes. An ERP software can also streamline business processes by making them efficient and easier for organizations to collect data and information, irrespective of the various departments.

2. Customer Service

Your Clients can also avail several benefits from the utilization of ERP software. Since client information is streamlined and centralized, your sales team will be able to focus on maintaining and building strong customer relationships, globally as well as domestically. You can easily access ERP’s contact center software and marketing automation and ensures that your customers and clients are being interacted properly.

3. Data Security

One of the notable benefits of ERP Software is data security. Data security is not a concern when you rely on an ERP solution for your organization. An ERP software can improve the security consistency and accuracy of data, all through built-in firewalls and resources.

4. Improved Reporting

ERP software helps in improving reporting further making it customized and easier. This software gives you the ability to compare functions across departments and analyze them without the hassle of several emails and spreadsheets. With improved and enhanced reporting capabilities, your organization can easily respond to complicated data requests.

5. Flexibility

Modern Enterprise Resource Planning or ERP software systems are flexible, configurable and robust. They can cater to the unique needs of your  business organization. ERP software can adapt to the ever changing needs of a growing business and allocates the resources in a sufficient manner.

6. Productivity

ERP helps in controlling your organization’s costs efficiently, saves your time and even increases the production levels. It further implies that you will be able to manage your whole business organization effectively. ERP Software implementation also  improves the productivity of a company’s managers and employee

Conclusion:

The organizations which do not use ERP find it tough to undertake proper planning for maintenance and production of the materials. Implementation of ERP in the processes of an organization can prove to be highly beneficial to optimize successful business operations to boost growth and improve efficiency. For any further information and query, you can contact us anytime.


5 ways to ensure a more profitable future in retail

It’s clear that the retail landscape is in a state of a major transformation. Thanks to disruptive technologies and changing consumer behavior, traditional retailers are under increasing pressure to keep up with digital-first companies such as Amazon, Takealot, Superbalist, etc.

StorePoint POS Back Office

A large SA retailer that employs approximately 40,000 people, is implementing a survival plan to ensure it does not close its door, having previously reported having struggled with making enough profit in the past. The retailer’s plan, which will help to up its game, is based on seeking funding and not using technology to up its profits.

The future could look bright for those retailers who are willing to embrace innovation and invest in long-term growth. But how do they need to adapt? And where should they be focusing their spend and resource?

Here are 5 ways retailers can safeguard their position in an omnichannel world.

1. Bring the shopping experience to life

There’s no doubt that the selection pressure on retail businesses is changing, and those that fail to adapt certainly face decline and even extinction. But whilst traditional retail businesses based on brick-and-mortar stores urgently need to update their business models for the Amazon age, they also need to start recognizing the unique advantages their physical locations offer – and then using technology to enhance them.

After all, unlike shopping online, the brick-and-mortar experience is one of true discovery, which can be done with friends, and also offers the possibility of in-person interactions with retail staff. The more retailers can play up these three elements, the more they can win back the hearts and minds of consumers, using the opportunity of in-store interaction to their unique advantage.

2. Break down departments to connect shopper behavior online and in-store

If retailers invest properly in infrastructure that breaks down internal departments, they will be able to offer consumers truly omnichannel shopping experience.

Until recently, there was no connection between what a shopper bought or looked at online and their behavior in-store. But knowing who the customer is, where they are, and their preferences is critical. To do this, retailers are using analytics, location, and context, and seeing rising sales as a result.

By aligning back-end operations with front-end customer service, and using technology at every step of the supply chain, the retail industry will start to get a single, multi-channel view of its omnichannel customers. This is exactly what it needs to offer the seamless, streamlined experience that consumers now demand.

3. Gather deeper insight into stock and inventory

Tied to the above point, part of developing insight into a customer’s in-store behavior includes collecting data around stock and inventory. At present, the structure of many retailers fails to live up to the needs of modern customers. Stock is typically received and allocated to different departments that serve the physical shop, e-commerce, pop-ups, and wholesale. But this kind of approach is no longer fit for purpose in an omnichannel world.

With growing customer demand to access any item through any channel at any time, retailers need to have a precise picture of their inventory 24/7.

To achieve this, and ultimately increase profit margins and retain customers, retailers must improve their POS systems and make better use of inventory tracking technology. Investing in technologies such as radio-frequency identification and electronic shelf labels will enable retailers to monitor stock levels in real-time, and ensure they know exactly what they have in at any given time. Not only will this avoid customer disappointment in out-of-stock items but it maximizes efficiencies, saving the retailer time and money in the long-run.

4. Empower employees with technology

If brick-and-mortar retailers are going to overcome the challenges they face, they must be willing to invest both money and time into offering the kind of experience customers have come to expect. Perhaps surprisingly, the focus for this investment starts with employees – more specifically, empowering employees through digital technology and connected workplaces.

After speaking to 900 managers and non-managers in global retailers, and conducting interviews with two industry experts for our report The Road to Digitalisation in Retailing, we found that retail workers using digital workplace technology were not only more productive (72%), but also better able to differentiate their customer offering against the competition (59%).

The benefits of digitization for employees is clear. But with more than a third of those surveyed saying retail has been slow to implement workplace technology compared to other industries, retailers must make this more of a priority. To thrive, they must focus on technology at the edge of the network – in the physical locations that staff and shoppers are most likely to interact, and then provide staff with the connected digital tools that allow them to deliver a more personalized service to every customer.

5. Think differently about success and ROI (long-term investments vs. short-term gains)

After years of focusing only on spending that brings immediate results, retailers are having to accept the need for long-term investments in both POS systems and people. Because unless they conduct a full overhaul of their legacy infrastructure and bridge the skills gap by outsourcing the right talent, they stand little chance of navigating digital transformation successfully.

Rather than mothballing any project that doesn’t deliver instant gains, the industry needs to find new ways of measuring success over longer periods of time. Once retailers get comfortable with this, they can start to focus on building smart digital workplaces – spaces that connect back-end employees with those on the shop floor and provide them all with the tools and flexibility to do their jobs properly.

For retailers, the present can sometimes seem bleak, but the future doesn’t need to be. If that is, technology is embraced and integrated in a way that empowers employees, serves customers and improves the bottom line, and retailers prepare to hold out for longer-term results.


Restaurant POS Benefits

online-pos-system
online-pos-system

Here are a few things which can be taken care of by using a StorePoint POS Restaurant Management system:

  1. Table Restaurant Management.
  2. Creating Multiple Menus
  3. Order Customization with Modifiers
  4. Different Menus for special events with Special rates and taxes
  5. Add/ Split Bills
  6. Multiple payment Gateways
  7. Manage Dine-in Services
  8. Manage Delivery
  9. Take away Management
  10. Multiple Reports.
  11. On-line Food Ordering
  12. Automated Stock Alerts
  13. Cash Management
  14. Supplier Management

Advantage of Cloud-Based POS System

Technology moves on and new features are often launched. Today many POS Systems are cloud-based and this can be a real advantage as it offers many features and facilities to your store. Here we list some good reasons to have a cloud-based POS system and increase your productivity.

1. Flexibility

A cloud-based POS system can be accessed from any devices as long as it has a browser. From a phone or a tablet, from work or from your sofa, you will always have access to your data. Managing your business doesn’t mean that you have to be in your store anymore.

Cloud _POS_System

2. Mobility

Besides managing your business from home, a cloud-based POS system also allows you to be mobile inside the store. As the system can be used from a portable device, it allows sellers to move around with the equipment. This can be very practical as vendors can have the product’s information quickly available. Moreover, this feature is extremely used in restaurants as it allows waitresses to automatically send orders to the kitchen printer, and take payments at the customer’s tables. Having an mPOS system, therefore, improves customer service.

3. Real Time Processing

As soon as an item is sold, the cloud based POS system instantly saves the information. Sales reports, stocks and customer information are always updated.

4. Secure Backup

With a cloud based POS system, data is always saved online, which makes the system safer. Additionally, as everything is automatic, you don’t need to worry about where and how often your data needs to be backed up. 

5. No High Up-Front Costs

Most of the times a cloud-based POS system can be installed on your existing device, which will save you from buying an expensive hard drive, such as a computer. Regarding the software, it can come for free to up to R 10,000. The cost of the program varies depending on the number of cash registers, the number of items in the store and the number of vendors.
Additionally, you will generally need to pay a low monthly fee. This will typically be between R400 and R900, and the fee can be fixed or based on credit card processing charges.

6. Personalized POS System

A cloud based POS system has many different options and you can decide which ones you need for your store and which ones you don’t. Marketing, accounting and loyalty programs can be totally adapted to your needs. You might need a management option to help you successfully control your employees. Also, it could maybe profit your store to have a powerful loyalty program that could advertise your business.

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7. Have the Latest Trend

In today’s world technology is moving very fast, and you don’t want to have your new equipment obsolete a few weeks of possession. A cloud based POS system can usually be updated easily and for free. New versions secure you will always have the latest trend and the best available tools.

8. Keep track of your Performance

A cloud based POS system can easily be upgraded, and it can track your growth and business needs. Additional product lines, features or stores can be added to the software. Nevertheless, even if it is rare for this equipment, don’t forget to check if your provider charges a cancellation fee to avoid being locked in a specific contract.

Even if a cloud-based POS system seems perfect, there are a few points to check before opting for this option. Check how you can transfer your data from your existing POS system, and if the provider will help you in this process. Also, you need to be sure you have a powerful internet connection or software that can run without it, and synchronize when you are back online. You don’t want to be in a situation where you can’t receive any payments.

On-Line Integration

Cloud-based point of sale systems offers easy integration to accounting packages like Sage One and QuickBooks. Integration also means quick access to restaurant food online ordering like StarvinMarvin Food On-line ordering system

Are you tempted with the advantages and importance of having a cloud-based POS system at your store? Before making a choice, you need to know which features your business needs.

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Introduction affordable Restaurant Point of Sale

StorePoint POS Green-line
StorePoint POS Green-line

Since Retail and Restaurant opened its doors in 2009, we have always been asked for an affordable restaurant point of sale. Traditionally restaurant point of sale has been always more expensive than a retail point of sale, due to the complexity that the restaurant point of sale has to deal with when compared to the retail point of sale. Through the years Retail and Restaurant has always kept the idea of a more affordable restaurant point of sale, and as the demand has grown, the decision was made to make a more affordable restaurant point of sale available.

Retail and Restaurant is happy to introduce StorePoint Restaurant POS Green-line. StorePoint Restaurant POS Green line is an entry-level restaurant point of sale solution aimed at startups like small cafe’s, bars, bakeries, bistro’s, cars wash, deli’s, fast foods, micro-breweries, restaurants, pizzerias, pubs, taverns, and wine tasting farms.

StorePoint POS Green Line offers all the traditional point of sale functionality one would expect restaurant point of sale offers.

Point Of Sale

Sell from a smartphone or tablet, StorePoint POS Green-line works on Android smartphone and tablet. Printed or electronic receipts Give the receipt to customers in a way they prefer: printed or sent to an email.

Multiple payment methods whether it’s cash or card, integrated or not, or any combination of them – you will have a choice.

StorePoint POS reports

Point of Sale Functionality

Discounts. Apply discounts to the receipt or specific items.

Refunds. Refund the selected item or all items on the receipt.

Item variants. Condense the list of items, simplifying their creation and management. Useful if some products come in multiple versions like different sizes or colors.

Cash management. Track cash movement to reduce mistakes and staff manipulation.

Work offline. Make sales with weak or unstable internet. All data will be automatically synced once the connection is restored.

Hardware. Supported hardware: receipt printer (Ethernet or Bluetooth), bar code scanner (Bluetooth or USB), cash drawer.

Multiple locations. Manage multiple stores under one account. Track your sales, inventory, employees, and customers — everything you need to know in one place.

User security. User security is achieved with the role and level security making sure users only have access to functionality they should have access to.

Secure Data Backup. Storepoint POS Green-line stores data in a secure database making sure you have backups and unauthorized access is not allowed.

Cloud-Based Realtime Reporting. Gives you information on the go, and information to make informed decisions.

Inventory Management

Items import. Quickly add thousands of items using the CSV-spreadsheets.Track inventory. Track the stock of products and their components.

Low stock notifications. Receive daily notifications about low stock to make the necessary item orders in time.

Purchase orders. Plan purchases, export records to suppliers, track stock receipts and manage vendor relationships.

Transfer orders. Easily create transfer orders and move stock between your stores. Increase and decrease stock levels for received items, damages, and loss. Perform full or partial stocktakes with a barcode scanner or manually. Track stock of items produced out of ingredients.

Reporting

Gain insights into the flow of your inventory by viewing adjustment log. View report on the cost and potential profit of your inventory. Track the sales growth or decline compared with the previous day, week, month and promptly react to changes. Sales by item analytics allow the best-selling items to be determined and therefore the right purchasing decisions can be made. Identify the cash lack at the end of the shift and track employees inaccuracy or manipulations. Receipts history review allows you to monitor each transaction: sales, refunds, discounts. Browse reports on the tax amount needed to be paid and save time for their calculation. Export sales data to the spreadsheets for detailed analysis.

Employee Management

Track each employee performance and make informed business decisions. Information on the workload per hour allows for efficient management of your staff. Manage access to sensitive information and functions. Time clock for employees.

Restaurant & Bar Features

Kitchen printers at cafe or restaurant to inform cooking staff what to prepare from an order. dining in, taking their order out, or requesting delivery. Table management to manage your restaurant floor making orders go to the right tables.

Support

24/7 live chat support. Skip the queue on our live chat support. Our dedicated team is there for you 24/7.


Digital Marketing Strategy

Digital marketing is the new buzz word and everyone is offering a digital marketing service. The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing where to start can be daunting. These five key ingredients function separately and together to cook up a killer digital marketing strategy.

1. seo

Developing a robust SEO strategy is all about boosting your visibility and making yourself the loudest in the crowd. Like a reflex, we turn to search engines to answer any of our queries. If we’re looking for directions? Google it! Or for a place to eat dinner? Check online. Need someone to fix your toilet? Just type “plumber near me.” The answers that influence our decisions are right at our fingertips. And as a company offering those solutions, you’re the biggest goal is to be found. As you build your strategy and utilize keywords and phrases, you begin to understand how the customer might find you or your competitors. From there it’s about capitalizing on opportunity and making it to the first page of that Google search. You may have all the answers they’re looking for, but if they can’t find you, you’re both missing out.

2. social media

Social media is no longer just about keeping up with relatives who live far away. It has become a place to build a relationship with your clients. Engaging with people who use your product or services instills goodwill and showcases a trustworthiness to potential clients. Social media is the ultimate soft sell. It gives you the opportunity to make an impression without being pushy. Social media can be your biggest asset or your worst enemy, but what’s important is having control to response in your own voice. Creating a consistent presence allows you to manage your reputation for little to no cost.

3. email

Emails can be a great conversion tool. Extending solutions preemptively can move people further down the funnel. Emails can be more fleshed out that any social media posts or ads, but can provide the same intimacy by personalizing the messaging. An email can keep you fresh in a customer’s mind, so even if they don’t need your help now, they will think of you when they do down the road. Again, like most ingredients, email is about establishing a relationship of trust and knowledge.

4. ppc/paid ads

Pay-per-click strategies and paid ads function to expand your reach. With advanced analytics, you can pinpoint people who fit the characteristics of your typical client and market directly to them. PPC offers real-time feedback the way most ads never will. It allows you to market in a more exact and personalize matter, which is proven to be more effective. Paid ads leverage your material in the places people are looking for results. It puts you in the driver seat, giving you the power to advertise to people rather than waiting for people to respond to your advertising.

5. content creation

Creating engaging and helpful content is the pinnacle of any successful company. From blogs and infographics to case studies and customer reviews, this content is the evidence to back up your claims. These pieces allow you to build thought leadership in your industry, establishing your company as experts on the topic. People trust experts. People pay experts. Use this content to showcase your knowledge and establish a relationship by extending free advice. Overall, content creation is the preliminary step to all of the above ingredients. It is the base for a digital marketing strategy you can be proud of.

conclusion

It’s important that while each of these has their own functions and strategies, that you never lose sight of the bigger picture they create when they work together. Find a strategy that builds on itself with each ingredient you add, and you’ll be pleased with the results.


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