Ubereats Food Online Ordering

South Africa’s fast restaurant online ordering have boomed the past year, with Mr D Food alone reporting growth of 210% in the number of orders.

Mr D Food, owned by multinational Naspers, has also processed over R500 million worth of orders the past 12 months, and has over 270,000 active users. 

“Food delivery in South Africa is still under-penetrated and growing rapidly, as is the case in many markets across the globe,” Naspers Ventures CEO Larry Illg said in a statement. 

“We believe the potential for online food delivery businesses could be even greater in high-growth markets like South Africa, versus what has been observed in the West.” 

online ordering growth

Share of food delivery application downloads on Android (supplied)

Uber Eats and Mr D Food collectively account for 90% of South Africa’s fast food delivery market. 

Mr D Food surpassed Uber Eats, which launched in South Africa in 2016, as the dominant fast food delivery player in June 2016 according to user numbers.

Uber Eats is estimated to have 550,000 app downloads – growing by roughly 10,000 downloads a week – and Mr D Food surpassed 1 million downloads last week.

READ: We tried burgers from Steers, Burger King, Wimpy, and McDonald’s. The winner was clear.

Mr D Food CEO Devin Sinclair said the company’s success lied in its ability to transform itself from a phone ordering business to online ordering. 

“We were able to successfully build the business by always putting our customers first, with the continued backing of a globally-reputed food delivery investor, Naspers,” Sinclair said. 

Business Insider South Africa is a 24.com publication, a subsidiary of Media24, a Naspers company. 

StarvinMarvins Food Ordering

3 Responses

  1. This is a good read. I have been a restaurant manager for some years now and consider the field online ordering has gained, it show you the market trend. Not many folks go out and visit a restaurant anymore. We have seen it at our restaurant.

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